's Millennial Outreach Masterstroke: Obama on Between Two Ferns

It's already in your Facebook feed

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After the passage of the Affordable Care Act, the Obama administration has made a concerted effort to reach young media consumers in order to spread the word about the necessity of signing up for health coverage. It's been slow going, plagued by site crashes, confusing options and in-state intransigence in places looking to score 2014 and 2016 election points by making the law seem as bad as possible.

But millennials don't watch much traditional TV, and now Barack Obama himself is talking to twentysomethings where they live—namely on,



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