Healthcare.gov's Millennial Outreach Masterstroke: Obama on Between Two Ferns

It's already in your Facebook feed

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

After the passage of the Affordable Care Act, the Obama administration has made a concerted effort to reach young media consumers in order to spread the word about the necessity of signing up for health coverage. It's been slow going, plagued by site crashes, confusing options and in-state intransigence in places looking to score 2014 and 2016 election points by making the law seem as bad as possible.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...