Health Club Media Expands to Crunch

Health Club Media Network continued to expand distribution of its out-of-home network, announcing Thursday (Sept. 3) the addition of Crunch health clubs. As part of the media and marketing agreement, HCMN will begin installation of its static signs and digital media offerings, including mobile messaging and dedicated video channels in Crunch’s 19 clubs in New York, Miami, San Francisco and Los Angeles.

The deal also includes a Crunch-branded video channel highlighting the club’s corporate partners.

“We are extremely impressed with the digital signage and information system [HCMN] has designed. It is uniquely capable of bringing the essence of our brand to life,” said Keith Worts, chief operation officer for Crunch.

Crunch is the latest new club chain to join HCMN’s network of nearly 4,000 health clubs in 120 markets. In July, HCMN acquired Alloy Fitness Network from Alloy Media & Marketing and also added the New York Health & Racquet Club.