This Health Brand's New Film Is a Meditative Love Letter to the Trans and Queer Community

It's part of digital healthcare provider Folx's 360-degree Pride campaign

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

As Pride Month kicks off this year, many brands are again facing well-deserved accusations of “rainbow-washing” and insincerity from the LGBTQ+ activists and allies. Because despite nearly ubiquitous corporate messaging in support of Pride, 2021 has been a record-breaking year for the number of anti-trans bills introduced in dozens of state legislatures across the country—bills that are, in many cases, sponsored and supported by lawmakers who receive corporate donation dollars from those very same brands.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in