Health-Ade Focuses on 'a Happy Gut' in Its Biggest Ad Campaign Ever

The brand is also unveiling new packaging as consumers keep buying kombucha


In an effort to educate shoppers on the health benefits of kombucha, a bubbly fermented tea that continues to grow in popularity, beverage brand Health-Ade is debuting a multi-million-dollar ad campaign and package redesign that’s all about the gut.

In a 60-second spot produced by creative agency Sister Studio, a narrator explains the gut is “like a second brain, driving your actions, your mood and your thoughts.” The idea of trusting your gut, then, means being true to yourself and following your natural instincts.

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