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From sessions to experiences to films to music, there’s plenty to check out at South by Southwest in Austin, Texas—and the week can go from stimulating to overstimulating before you know it. That’s why this year, the festival reached out to mediation and self care app Headspace to set up a “Room to Breathe” where festival attendees could find some inner peace.
Dan Kessler, vp business development and partnerships at Headspace, said that SXSW “is intense” and it’s “easy to overload, so while every other brand is trying to engage you, Headspace is trying to disengage you.”
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