Headspace Is Now Free for the Unemployed

As unemployment soars amid the coronavirus pandemic, meditation app Headspace is offering free, year-long subscriptions to those out of work. The offer comes in conjunction with the company's first television campaign, created by agency Gut and Nexus Studio. The pass will unlock access to all of the meditation app's hundreds of hours of content, including a new collection focused specifically on managing the stress of unemployment, set to launch tomorrow. The company has already been offering healthcare providers and teachers free access to the app as well. The app's 30-second TV ad features narration by Headspace founder Andy Puddicombe, a former Buddhist monk who also voices the company's popular social videos. [kickout id="1"] Meditation apps like Headspace have reported spikes in download numbers since coronavirus quarantine measures began to take effect in the United States and Europe this spring. Deborah Hyun, Headspace's global vp of marketing, said in a previous interview that the number of users who completed the app's "Stressed" regimen grew 13-fold between February and March. In a survey conducted to accompany the new campaign, Headspace found that 59% of Americans say mental health has become more important to them since the Covid-19 outbreak started. Headspace's latest releases aim to home in on specific types of stress more directly. The new six-track collection"Living Through Unemployment" will include tracks like “Adapting to sudden change,” “Sadness and loss,” “Recovering confidence” and “Finding purpose.” In addition to efforts aimed at frontline workers, Headspace has also worked with New York Gov. Andrew Cuomo and Michigan Gov. Gretchen Whitmer on expanding access to the app's content and creating state-specific collections. CREDITS: Agency: GUT Miami Client: Headspace Founder, CCO: Anselmo Ramos COO, Partner: Paulo Fogaça Chief Client Officer, Partner: Carmen Rodriguez ECD, Partner: Ricardo Casal ECD, Partner: Juan Javier Peña Plaza Head of Art: Guido Fusetti CD: Brynna Aylward Sr. CW: Sai He Head of Production: Renata Neumann Executive Producer: Dieter Lebbe Creative Manager: Cristina Cornejo Ayala Director of Strategy: Pablo Rosas Client: Headspace Chief Creative Officer: Caroline Pay Creative direction: Paddy Fraser, Kyle Beck Design: Tyler Hoehne VP of Marketing: Deborah Hyun Strategy: Sarah Neal Simpson Production: Nexus Studio Animation Production: Nexus Studios Direction: Felix Massie / Robertino Zambrano Executive Producers: Julia Parfitt / Tina Braham Production: Electra Fotopoulou / Fernanda Garcia Lopez / Diane Agelius Technical Supervisors: Joao Rema / Jeremy Howdin Animation: Sheetal Thankey / Mark Abbott / Brad Purnell / Brian Neong San / Nancy Li / Aaron McDonald / Josh Trotter Compositing: Brad Purnell Editing: David Slade Post Production: Cosmo Street Editorial Online: Cosmo In-house Flame Artist: Nico Cragnolino Producer: Idalia Deshon Managing Partner/Executive Producer: Yvette Cobarrubias Audio Post Production: Mr. Bronx Mix + Sound Design: Geoff Strasser Executive Producer: Lauren Flack Music: Found Objects ECD: Trevor Gureckis ECD: Jay Wadley Creative Director: Ben Marshall Executive Producer: Jennie Armon Head of Production: Matt Nelson

Life in Quarantine

Headspace Launches First TV Ad, Offering a Year of Free Subscription for the Unemployed

Healthcare workers and teachers also get free access to the meditation app

Patrick Kulp

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Patrick Kulp