"Heads of the Major Banks"

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Which is more fun to watch, a gangster movie or a bank commercial? In light of the obvious answer, one can only be grateful when a bank commercial presents itself as 30 seconds of a gangster movie-which is what Crescent Bank does in a spot by Brandon Advertising and Public Relations of Myrtle Beach, S.C. For Crescent, whose sales proposition is that it doesn’t charge any fees for checking, it’s a lively way of depicting its fee-charging competitors as racketeers.

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