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Never before have Batman, the Green Lantern and the X-Men had a stronger connection with advertising.
The arrival of Neal Adams, superhero-illustrator-for-hire catering to the ad industry, has founded Continuity Studios, which promises agencies a cost-effective alternative to standard commercial test shoots.
Through offices in Burbank, Calif., and New York, the former Marvel and D.C Comics illustrator provides clients with his own homespun “animatics”—computer-animated test commercials made with drawings that include sound and voice tracks.
Clients so far include Dailey & Associates, West Hollywood, Calif.,
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