HCA Hospital Network Selects Bohan

ATLANTA Bohan Advertising/Marketing said that it has added HCA’s mid-America division to its client list.

The Buntin Group in Nashville, Tenn., previously held the account.

Bohan, also in Nashville, was chosen following a review that included 20 agencies. Four shops were selected for final presentations, including crosstown Gish, Sherwood & Friends, The Johnson Group in Chattanooga, Tenn., and Sunrise Group in Cincinnati.

HCA is a network of hospitals in middle Tennessee and the Chattanooga area that serves more than 82,400 admissions and 293,000 emergency room visits per year.

Sources at Bohan said that the agency would develop a marketing and advertising campaign for the 17 hospitals in the HCA family. Proposed campaign spending was undisclosed.