HBR to Plug Magazine's Redesign

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Hanft Byrne Raboy & Partners has been tapped by Popular Science to create a print and outdoor campaign touting the 130-year-old magazine’s redesign.

There was no review. The title went through a redesign last year, and the new agency’s charge is to “introduce the newly rede signed, refreshed and revitalized magazine to a broader and younger mar ket,” said Denise And er man, publishing director since last August.

The science monthly, whose circulation is 1.46

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