HBO’s Celebration of Female Talent in New #BecauseofHer Campaign Has Already Drawn 2.5 Million Views

Effort to celebrate women behind the camera

HBO's new campaign puts the spotlight on women behind the camera. HBO

HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the scenes. The point isn’t just to trick the viewer but to showcase the women working behind the camera with a new campaign, “Because of Her,” from creative shop David & Goliath.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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