HBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley

Activation ties into the first episode

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Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people’s attention.

HBO made pizza dreams come true as the network teamed up with Fooji, a brand delivery agency, to send pizzas to Silicon Valley fans in New York, Los Angeles and San Francisco. While pizza is, for the most part, a universally loved dish, today’s pizza deliveries were a direct reference to the first episode the HBO series’ fifth season.

Spoiler alert: The lead character in the show, Richard Hendricks, ends up bankrupting a pizza delivery app called Sliceline.

And that’s why fans throughout the day could order a pizza by simply tweeting #Sliceline with the pizza emoji.

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