Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Before Game of Thrones and Big Little Lies were (smash hit, award-winning) television series, they were books. And HBO is hoping viewers will use the TV off-season to reacquaint themselves with their shows’ source material.
The network has partnered with the New York Public Library to launch #ReadingIsLIT, a national campaign to encourage people to pick up a book as well as “celebrate the written word,” and “the power of storytelling,” according to a release. HBO and NYPL’s internal teams crafted the campaign.