HBO Commissions 4 Muralists to Depict the Latinx Diaspora in New York

Out-of-home campaign celebrates the community and new documentary Siempre, Luis

The murals were on display in New York's Washington Heights from Oct. 2-11. HBO

The Latinx community in New York has a complex, abundant history. HBO recently spotlighted that history through art with an out-of-home campaign celebrating Siempre, Luis, its new documentary following the political activism of Luis A. Miranda Jr., father of Hamilton creator Lin-Manuel Miranda. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.