HBO Commissions 4 Muralists to Depict the Latinx Diaspora in New York

Out-of-home campaign celebrates the community and new documentary Siempre, Luis

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Latinx community in New York has a complex, abundant history. HBO recently spotlighted that history through art with an out-of-home campaign celebrating Siempre, Luis, its new documentary following the political activism of Luis A. Miranda Jr., father of Hamilton creator Lin-Manuel Miranda.

The network commissioned four local artists—Carlos J. Martinez, Dister Rondon, Danny Peguero and Carla Torres—to create murals depicting four time periods of the Latinx diaspora in New York from the late 1800s to now.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in