Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Historically Black colleges and universities have what companies increasingly want. But brands have to put in the work—and show receipts—to get it.
Since the murder of George Floyd by a Minneapolis police officer in May 2020, marketers have been looking for ways to link their clients’ brands with underserved communities and social justice initiatives.
Marketers recognize they need to clearly respond to consumers’ demands for demonstrations of brand purpose, which touches on everything from sustainability to embracing diversity, equity and inclusion.