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Haynes Media & Marketing is launching a multimedia campaign for its newest client, Home Theater Store.
The $3 million account “walked in the door,” according to Tim Dillard, the Houston shop’s vice president of creative. “They [saw] our creative work. We told them that they needed a complete marketing plan and it was a go.”
Previous work for the Houston-based retailer of upmarket big-screen televisions, audio and video gear was done in-house and confined mainly to display ads.
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