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Like many agencies, Slack Barshinger & Partners in Chicago is sending out holiday cards to clients and friends. But its card is just the beginning.
The message is, “Yule log on to our holiday Web site if you want your .gifs.” Those who visit the site, at www. slackcom.com/hohoho, encounter a friendly “virtual living room,” complete with a glowing fireplace and presents under the tree.
On a chair is a storybook, which visitors can open. Creative director Don Barshinger has penned the beginnings of a holiday story, and visitors to the site are asked to write another paragraph or two and email them to him.
Barshinger will review the entries daily and incorporate the best offerings into the expanding story.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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