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NEW YORK In Chase Card Services’ video-on-demand campaign for its Chase Freedom Card, the medium is both the message and the messenger.
The effort runs on Dish Network through Jan. 1, allowing consumers to learn about the card with a flexible rewards program while Chase gets smart about how viewers respond to its iTV advertising.
In a broader sense, the effort also symbolizes the freedom of choice inherent in the brand proposition.
The campaign features two 30-second spots that lead into humorous minute-long videos when viewers click on graphic links.
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