Havas Uses Bad Haircuts and a Sloth to Introduce Bed-in-a-Box Brand Tulo

'One is not a choice'

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Bowl haircuts. T.P. made of sandpaper. An adorably creepy sloth.

All of these elements, plus an obnoxious emoji, come together in silly new spots from Havas. What are they advertising? Tulo, the new bed-in-box brand from retailer Mattress Firm, of course!

“We’re hoping this work breaks through by showing consumers what life would be like without a choice,” Israel Garber, executive creative director and managing director at Havas New York, tells Adweek. “The bed-in-a-box industry has romanced the idea of one perfect mattress, but that simply can’t be for everyone.



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