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Euro RSCG Worldwide last week acquired a majority stake in Black Rocket, a Northern California agency that works with such clients Yahoo! and MTV.
Black Rocket was founded in 1996 by John Yost, Bob Kerstetter and Steve Stone. Clients also include several Condé Nast magazines, Musco Olives and The Body Shop. Details of the acquisition were not immediately available, but the shop has more than $100 million in billings.
“We have a great admiration for the way Bob, Steve, and John have developed and run the agency for the past five years,” Euro RSCG Worldwide chairman and CEO Bob Schmetterer said.
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