Havas, Intel Part Ways

BOSTON Havas today said its Euro RSCG Worldwide unit “has made the decision not to go forward with the Intel review” and has chosen, along with its sibling Media Planning Group, to withdraw from the $300 million-plus competition.

“Euro RSCG was given the opportunity to make a presentation along with the finalists” but has declined to do so, the French holding company said in a statement.

Sources last week said the Havas team, along with shops from Publicis Groupe, had been eliminated [Adweek Online, Jan. 4]. Teams from Interpublic Group, Omnicom Group and WPP Group remain in contention. Another round of meetings is scheduled for late January, about a month before final presentations.

Euro RSCG and MPG will continue to support Intel through the transition, Havas went on to say.

Computer chip maker Intel has been on Havas’ roster since 1991.

One source noted that a client executive promised Euro RSCG that even if it were out of the contest, it would be given a face-saving opportunity to make a presentation [Adweek, Jan. 10]. An Intel rep last week said only, “The review is ongoing, and beyond that we won’t comment on specifics.”

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.