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ATLANTA — Havas Advertising has reached an agreement to purchase McKinney & Silver. Though Janet Northern, agency director of communications, said that there’s “nothing official,” other sources, speaking on condition of anonymity, confirmed that Paris-based Havas has successfully concluded negotiations with marchFirst, which is the Raleigh, N.C. shop’s troubled parent.
The official announcement is expected next week.
Ed Eskandarian, Havas’ board member and chief executive officer of Havas’ Boston-based Arnold network was point man on the negotiations, along with McKinney chief executive officer, Don Maurer.
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