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ATLANTA The Hauser Group recently launched its first promotional work for Coastal Bank touting the ease of switching institutions and earning a chance to win a free kayak.
The Savannah, Ga., shop’s promotional campaign debuted Friday and encompasses print ads, billboards, radio and in-store displays. Print work communicates the bank’s new tagline “Switch and be happy,” and encourages customers to use the simple “Switch Kit” for an easy transition, the agency said.
“The look and feel of the ads had to be consistent with the bank’s message and concept of a new practical and friendly attitude,” said Derrick Ogilvie, creative director of The Hauser Group.
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