Haus, a Modern DTC Aperitif, Caters to a New Generation of Drinkers

The beverage has lower alcohol content than the average cocktail

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Trends show that many millennials are abandoning alcohol or, at least, binge-drinking culture. And as part of that trend, Americans have been turning to aperitifs to enjoy the culture of drinking without the hangover and negative effects.

To capitalize on those trends, Helena Price Hambrecht and Woody Hambrecht have created Haus, a low-alcohol direct-to-consumer aperitif that they’re determined to make the drink of the summer. The duo launched the brand on June 25 and is introducing its first product, Citrus and Flower, an all-natural aperitif to target the changing drinking habits of Americans.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in