Hauptman Slides Into Sebago

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Portland Agency Will Tout E-Commerce, Adds L.L. Bean Work
BOSTON–Hauptman & Partners has scored a national assignment from Sebago and will fashion ads designed to drive traffic to the footwear maker’s Web site.
Separately, the agency has added to its L.L. Bean work, picking up the Freeport, Maine, company’s retail- stores division.
“There are a lot of national brands in Maine. We’d like to get into these businesses,” said Jim Hauptman, president of the 14-person shop in Portland, Maine.





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