A Hatch With No Single Winner: Arnold, Pagano Share Top Prize

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A television commercial by Arnold Communications for Volkswagen of North America and a pro bono print campaign by Pagano Schenck & Kay tied for best of show last week at the 37th annual Francis W. Hatch Awards.
The VW spot – officially titled “Sunday Afternoon, Parts 1 & 2” but better known for its theme song, “Da Da Da”– shared top honors with a public service effort for the Connecticut chapter of Mothers Against Drunk Driving.
There has not been a draw for best of show at Hatch since 1979, when print ads by Mullen for Old Town Canoe tied...



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in