A Hatch With No Single Winner: Arnold, Pagano Share Top Prize

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A television commercial by Arnold Communications for Volkswagen of North America and a pro bono print campaign by Pagano Schenck & Kay tied for best of show last week at the 37th annual Francis W. Hatch Awards.
The VW spot – officially titled “Sunday Afternoon, Parts 1 & 2” but better known for its theme song, “Da Da Da”– shared top honors with a public service effort for the Connecticut chapter of Mothers Against Drunk Driving.
There has not been a draw for best of show at Hatch since 1979, when print ads by Mullen for Old Town Canoe tied...

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