Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A television commercial by Arnold Communications for Volkswagen of North America and a pro bono print campaign by Pagano Schenck & Kay tied for best of show last week at the 37th annual Francis W. Hatch Awards.
The VW spot – officially titled “Sunday Afternoon, Parts 1 & 2” but better known for its theme song, “Da Da Da”– shared top honors with a public service effort for the Connecticut chapter of Mothers Against Drunk Driving.
There has not been a draw for best of show at Hatch since 1979, when print ads by Mullen for Old Town Canoe tied with a television campaign by Humphrey Browning McDougall for Titleist.
The last time a public service effort was singled out for top honors was in 1993, when Doyle Advertising & Design Group moved judges with a poster series developed for the National Association of Atomic Veterans.
Although past Hatch shows have been dominated by...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in