Has Lintas Turned New Talent Onto Diet Coke?

NEW YORK – Amid persistent speculation that Creative Artists Agency has horned in on Lintas’ creative assignment for Diet Coke, Lintas may be rejiggering its Diet Coke team in its continuing effort to sell revamped work to the client on the brand. According to a source familiar with the agency, Frank DeVito, currently Lintas:Americas chief creative officer, has been working on new domestic creative work for the brand. It was unclear at press time whether DeVito’s effort was considered a replacement for, or a complement to, the work being led by Lintas:New York chief creative officer Tony DeGregorio.