Hartz, Kirshenbaum Bond Go Their Separate Ways

Pet product marketer Hartz Mountain and Kirshenbaum Bond & Partners have split, less than a year after the shop won the business and before any ads were produced.
Advertising duties have been taken in-house while the Secaucus, N.J., client decides whether to conduct a review or hire another shop, sources said.
Hartz attributed the breakup to “philosophical differences,” but New York-based Kirshenbaum’s chief executive, Jonathan Bond, said it was “because they did not pay their bills.”
Bond declined to elaborate, but Hartz’ Bob Devine, corporate vice president for marketing, research and development, said, “At this point, we do not believe there are any outstanding invoices We had a very short-term relationship. Philosophical differences developed during the relationship and we parted.”
Sources said the relationship started to unravel in November.
Kirshenbaum landed Hartz last summer after a review. Contenders included then-incumbent Gianettino & Meredith Advertising, Short Hills, N.J.; Gotham, New York; and Martin/Williams, Minneapolis. At the time, spending was estimated at $10-15 million. Hartz only spent about $1 million on advertising last year, according to Competitive Media Reporting.
Past Hartz ads, for its flea-and-tick collars and insecticides, used the tagline: “It starts with Hartz.”
As for future advertising plans, Devine said: “We’re still considering our options at this point.”