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SAN FRANCISCO The U.S. Paralympics has signed its first-ever corporate sponsor—The Hartford Financial Services Group, a leading disability insurer.
The “founding partnership” relationship was announced Tuesday by the U.S. Paralympics, a division of the U.S. Olympic Committee in Colorado Springs, Colo. The sponsorship involves a seven-figure, two-year agreement and is the most significant corporate commitment to the paralympic sports movement in history, said Olympic committee officials.
“We think the Paralympics embodies our corporate philosophy, which is the power of abilities,” said Liz Zlatkus, executive vice president of The Hartford’s group benefits division.
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