Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Insurance company The Hartford has awarded creative duties on its ad account to Interpublic Group’s Campbell Mithun after a shootout, a client representative confirmed today.
The Minneapolis-based agency won the assignment after a review that included the incumbent agency, Havas’ Arnold in Boston, and other undisclosed shops, according to the company. Arnold sibling MPG/Arnold will continue to handle media buying.
The Hartford spent more than $20 million on ads through September 2004 after spending $15 million during all of 2003, according to TNS Media Intelligence/CMR.
CM’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in