The Hartford Shifts Assignment to IPG Shop

CHICAGO Insurance company The Hartford has awarded creative duties on its ad account to Interpublic Group’s Campbell Mithun after a shootout, a client representative confirmed today.

The Minneapolis-based agency won the assignment after a review that included the incumbent agency, Havas’ Arnold in Boston, and other undisclosed shops, according to the company. Arnold sibling MPG/Arnold will continue to handle media buying.

The Hartford spent more than $20 million on ads through September 2004 after spending $15 million during all of 2003, according to TNS Media Intelligence/CMR.

CM’s first assignment for the Hartford, Conn.-based company will be to create a campaign for Hartford Mutual Funds, expected to debut during the NCAA basketball tournament.

“The Hartford is an icon of American business, from insuring Abraham Lincoln and Babe Ruth in prior centuries to protecting the property and wealth of its millions of customers today,” said CM president Jack Rooney in a statement. “We are thrilled to be working with [Hartford CMO] Ann Glover and her team to burnish that icon status with breakthrough creative work.”

“Arnold and The Hartford have enjoyed a fruitful, eight-year relationship and we are proud about the strong creative campaigns we’ve produced for the company over the years,” said Arnold president Fran Kelly in a statement. “We wish The Hartford all the best in its future marketing endeavors.”