Harte-Hanks Buys E-Mail Marketer

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DALLAS Direct-marketing specialist Harte-Hanks has acquired e-mail service provider Postfuture, the companies said. Terms were not disclosed.

The acquisition will provide Harte-Hanks’ clients additional tools for reaching their target audiences, said Richard Hochhauser, president and chief executive of the San Antonio-based company.

“We felt the timing was right to deepen our core competencies in the e-mail space,” Hochhauser said. “The acquisition of Postfuture offers many new opportunities to integrate e-mail more fully into true multichannel programs throughout our entire organization.



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