Hart-Boillot to Release First Work for OutStart

boston—Hart-Boillot is unveiling its first work for new client OutStart, as well as efforts for Aviat Aircraft and Harvard University.

The agency has crafted collateral and direct-marketing materials for Boston-based OutStart, which provides software that allows corporations—such as clients Akamai, WebMD, Boeing, Cisco, Tropicana and Verizon—to tailor educational and training programs for their employees worldwide.

“It’s good to get involved with a company that’s going in the opposite direction of most companies out there,” said Kevin Hart, vp and creative director of the Waltham, Mass., shop. “The e-learning space is becoming a lot more important to large companies.”

Hart-Boillot added the assignment from OutStart after a review of several undisclosed agencies. Additional work may follow, ac cording to Hart.

“We chose [Hart-Boillot] be cause they used strong creative visuals that conveyed the messages of their clients really well,” said Tristan Jordan, senior marketing manager at OutStart.

A new campaign for Aviat Aircraft’s Husky small plane debuts the tagline, “Take control.” The series is running in Flying Magazine; a new print execution is scheduled to break in August. The push is the agency’s second for Aviat, a Hart-Boillot client for two years.

Hart-Boillot, which has done project work for Harvard for several years, is also preparing a direct-marketing effort for the school’s Office of Human Re sources.