Harris Joins Faculty of VCU Adcenter

ATLANTA Cabell Harris joined the VCU Adcenter faculty this semester as a full-time associate professor, the school said.

Although Harris has left Work, the agency he founded in Richmond, Va., in 1994 and merged with Don Just in 2001, he will be available as a consultant and retain his title of senior partner and director of campaign strategy.

Harris’ ties to Richmond go deep. He began his ad career at The Martin Agency before moving on to Hill, Holliday, Connors, Cosmopulos and Chiat/Day in New York, where he worked as a creative director before returning to the South.

He has worked on accounts such as Exxon, Sears, Hershey’s, British Petroleum and, via a partnership with the Ogilvy Syndicate, Miller Brewing, USA Today‘s weekend magazine, Kendall-Jackson Wines and The Princeton Review.

Describing himself as entrepreneurial, Harris said he has most enjoyed developing and marketing a beer brand and clothing line, both of which he labeled Work.

“My mission at the Adcenter is to bring the real-life experience of working in advertising to the only graduate-level program,” said Rick Boyko, who became managing director of the school last summer. “Cabell is a true craftsman and an entrepreneurial visionary.”

Harris will teach art direction, layout and concept development to first-year students. Next year, he will teach both first- and second-year students.

“What I love about advertising is the diversity of styles and approaches you see from different individuals and different companies,” said Harris. “Having the opportunity to work with young students and help them discover their own individual talent is as rewarding as coming to a big idea.”

VCU Adcenter offers a 60-week, post-graduate program in advertising through the School of Mass Communications at Virginia Commonwealth University.