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Still reeling from the Olympic bribery scandal that has marred its reputation, the state of Utah is getting some positive image work courtesy of Harris & Love Advertising and Public Relations. Billings are under $1 million.
The print campaign, for the Utah Travel Council, avoids any direct mention of the scandal. The agency instead used the results of an account planning study of potential visitors to craft ads that stress the emotional benefits of vacations and use photographs that portray the “special moments” shared by those who visit Utah.
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