Harris Expands GM Role, Opens New York Office

By Tanya Gazdik





DETROIT–Harris Marketing Group is adding to its staff and opening more offices to service its General Motors account as well as to try to attract new business.





The Ann Arbor, Mich.-based shop recently was named the agency of record for marketing to women by General Motors. Harris’ relationship with the automaker dates back to 1992, when it was assigned to manage GM’s sponsorship of the 7th on Sixth fashion shows in New York.





The agency’s expanding relationship with the fashion industry resulted in the need for a New York office; a new branch was recently opened there, said Janice Shukle, Harris’ president and founder.





The shop also opened an office in Los Angeles, where it hopes to attract new business.