Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Harrah’s Entertainment is looking to capitalize on the popularity of home improvement TV programs this month with the “Home Makeover Giveaway With Katie Brown,” featuring the host of A&E’s popular remodeling show.
Lowe’s, Calico Corners and Bed, Bath & Beyond will participate in the casino’s sweepstakes, which offers gift certificates and other prizes available for Total Rewards cardholders who earn entries based on their gambling activity.
TV and print ads, via Tracy Locke Partners in Dallas, and point-of-purchase and direct mail (handled in-house) will feature the host of All Year Round With Katie Brown and dangle a Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in