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Harpell/Martins & Co. focuses on “Performance. Not promises” in its first campaign for Progress Software since winning the global account late last year.
That theme graces a series of print ads breaking this month in the business and technology press in 10 countries.
The Maynard, Mass., shop fashioned the no-nonsense brand position to emphasize that Progress, a leading maker of software development and database tools, is committed to performance in situations where integrity and reliability are paramount, said agency president Pat Harpell.
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