Harmless Harvest Invents 'Spooning Season' to Hook Up Consumers With Plant-Based Yogurt

The innuendo-heavy digital campaign stars actor-comedian Meg Stalter of HBO Max series Hacks

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Comedian and actor Meg Stalter, wrapped in silky pajamas and lounging in a bubble gum-pink bedroom, introduces something called “spooning season” in a new campaign for Harmless Harvest.

“Am I talking about cuddling?” she says in a breathy, seductive voice. “Maybe.”

Narrative, Harmless Harvest

Actually, no, but the misdirect is part of the fun of this new digital series, which is the latest piece of zeitgeist-centered marketing from the organic food brand.

After latching onto “Hot Vax Summer” with its thirsty-themed campaign in August and dabbling in the cannabis holiday 4/20 last spring, Harmless Harvest is back with its own take on cuffing season.




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