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NEW YORK ? Just 11 months after awarding its estimated $80 million account to Cliff Freeman and Partners, Hardee’s has moved the account to Mendelsohn/Zien in Los Angeles.
Mendelsohn/Zien becomes the St. Louis-based client’s 10th agency in nine years.
Cliff Freeman won the account in November 2000 after a review that included WestWayne in Atlanta and TBWA\Chiat\Day in New York. Then incumbent Johnson Urkopina of Irvine, Calif., did not participate in the review.
The first campaign from Cliff Freeman debuted in February 2001 and focused on the fast-food chain’s breakfast biscuit.
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