Hardee's: Back to Its Roots, Nationally: Confusion Reigns in Fast-Food Category

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CHICAGO – Through the 1970s, Hardee’s was to fast food what Coors was to beer: not available everywhere, but more genuin…The message it’s sent with its current $75-million agency review, after dumping Ogilvy & Mather/N.Y., its agency of eight years, is that it now wants to be like Wal-Mart: a national power that is the sum of its small-town strengths.One

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