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Paradigm Adds Creative Partner, Loses President, CD
ATLANTA–Doug Hardee, former creative director at West Group (now WestWayne) in Tampa, Fla., has been named creative partner of Paradigm Communications, also in Tampa.
Paradigm also said that president and creative director Sharon MaHarry left the shop when Hardee’s hiring was announced, though agency officials stressed he was not brought in to replace her. “We brought Doug in to enhance our creative product and for greater overall agency leadership,” said agency partner Vince Fabrizzi.
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