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Hard Rock International’s first Super Bowl ad ever was as star-studded as expected.
Directed by and (briefly) starring Michael Bay, the ad featured DJ Khaled as a masked bandit who steals Jennifer Lopez’s diamond-encrusted reusable cup. Lopez’s fiancé, Alex Rodriguez, also made an appearance, alongside Steven Van Zandt and Miami’s own Pitbull.
The 60-second ad, which aired during the second quarter, showed J-Lo on a chase through the grounds of Hard Rock’s new Guitar Hotel in Hollywood, Fla.
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