J.Lo Is the Action Hero of Hard Rock's Super Bowl Heist

Jennifer Lopez went on a chase through the grounds of the new Guitar Hotel

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Hard Rock International’s first Super Bowl ad ever was as star-studded as expected.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in