The Big Game

Hard Rock International Taps Michael Bay to Create 'Epic' Super Bowl Ad

The 60-second spot will air before halftime

guitar hotel at the hard rock resort in florida
Hard Rock International's first Super Bowl spot was filmed at the new Guitar Hotel at the chain's Hollywood, Fla. location. Courtesy Hard Rock International
By Mónica Marie Zorrilla

January 22, 2020

After nearly 50 years of operating a multifaceted entertainment and hospitality brand with an ever-growing global presence in 76 countries, Hard Rock International will make its Super Bowl debut this year with a star-studded spot produced and directed by Michael Bay of Transformers, Bad Boys and Armageddon fame.

Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek.

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