Hard Rock International Taps Michael Bay to Create 'Epic' Super Bowl Ad

The 60-second spot will air before halftime

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After nearly 50 years of operating a multifaceted entertainment and hospitality brand with an ever-growing global presence in 76 countries, Hard Rock International will make its Super Bowl debut this year with a star-studded spot produced and directed by Michael Bay of Transformers, Bad Boys and Armageddon fame.

Given that Super Bowl 2020 will be played at the Hard Rock Stadium in Miami Gardens, Fla., it is, per Hard Rock International chairman and CEO Jim Allen, the right time for the casino, resort and café chain to become a Super Bowl advertiser.

“The

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