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LOS ANGELES – Lambesis has been named the first agency for Peter Morton’s Hard Rock Hotel & Casino’s ad account without a review. Billings are estimated at under $5 million, according to sources.
The Las Vegas client is asking Lambesis to come up with an original creative approach in the cluttered casino hotel category. “We liked the cutting-edge work [Lambesis] has done for other clients, such as Airwalk,” said Jeff Wagner, vice president of marketing.
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