Hard Rock Hotel Taps Lambesis

LOS ANGELES – Lambesis has been named the first agency for Peter Morton’s Hard Rock Hotel & Casino’s ad account without a review. Billings are estimated at under $5 million, according to sources.
The Las Vegas client is asking Lambesis to come up with an original creative approach in the cluttered casino hotel category. “We liked the cutting-edge work [Lambesis] has done for other clients, such as Airwalk,” said Jeff Wagner, vice president of marketing. “We’re not looking for traditional hotel advertising.”
Hard Rock plans to “significantly” boost ad spending in line with the resort’s expansion, Wagner said. In 1997, the client spent under $1 million on media, according to Competitive Media Reporting.
The rock ‘n’ roll-themed resort, opened by Peter Morton in 1995 and modeled after his Hard Rock Cafe restaurant chain, hired Lambesis for the account after the agency completed a project for the company.
Lambesis will create a “cohesive image campaign,” consisting of national print, outdoor and possibly TV ads, according to Chad Farmer, Lambesis partner and creative director.
Separately, Lambesis broke its first work for Skyy Vodka in June consumer magazines.