Hard Rock Cafe Bridges the Generational Gap

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For Openers, O’Connor Kenny Scripts Laughs for Entire Family
ATLANTA–O’Connor Kenny Partners has delivered the first punch lines for its Hard Rock Cafe International account. Its summer advertising campaign employs a variety of outdoor media intended to have families of consumers laughing all the way to the client’s nearest rock ‘n’ roll theme restaurant.
Billboards, phone kiosks, taxi toppers and bus wraps feature photographs of the well-known Hard Rock Cafe T-shirt sporting pithy phrases intended to strike a chord with Generations X and Y, as well as their baby-boomer parents.




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