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ATLANTA-The Hard Rock Cafe is looking at two agencies for a national branding assignment that could eventually include media responsibilities as well.
Billings for the assignment are estimated at $4-6 million.
Sources said the Orlando, Fla.-based chain of rock ‘n’ roll theme restaurants is hearing final presentations from Fountainhead Advertising in Atlanta and Wieden & Kennedy in Portland, Ore. Goodby, Silverstein & Partners in San Francisco declined an invitation to pitch.
An official with the client would only say that Hard Rock is looking at two shops, that the process is closed to any other agencies, and a decision is expected to be made by early June.
There is presently no incumbent agency.
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