'Happiness' Is...Coca-Cola in Second Life

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NEW YORK One world wasn’t enough for Coca-Cola’s follow-up to its most lauded commercial in recent years.

For the sequel to the Cannes Silver Lion-winning (and Emmy-nominated) “Happiness Factory,” Coke engineered a Hollywood-style premiere in Second Life.

The Atlanta-based company saw an opportunity to keep consumers hooked on the story of the fantastical characters that populate the animated world and show off the short in front of a global audience.

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