Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
What does American country music have to do with a German immigrant named Jorg Rupf and his fruit-infused vodkas? Not much, really. But ad agency Dead As We Know It runs with a country theme anyway in this online video, getting Orville Davis to sing a catchy little tune about Rupf and his creation of Hangar One vodka in an actual former hangar at California's Alameda Naval Air Station. The earthy music clashes a bit with the artsy video, particularly the washed-out re-enactments of Rupf's life, but the vignettes are nicely shot and entertaining in a quirky way.