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One Southern California juice bar has gone to new heights to attract customers.
Robeks Juice, Santa Monica, Calif., has put up some new outdoor boards (one is shown here), created by PPG Advertising, that feature a giant Robeks paper cup set against a serene mountain background. Rappelling down the side of the cup is a 3-D mountain climber, his rope looped over the straw above. The company’s new tagline, “Suck it up,” is written across the face of the ad.
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